WILLIAM ALEXANDER was founded with a vision to become an essential in every mans grooming collection, to tackle stigmas within the men's cosmetics industry, and to provide simple, trustworthy methods to looking better. 

We believe tanning is the simplest, most natural way to enhance your look, and it is our goal to ensure that men have the confidence and trust in our brand to tackle stigmas and be proud of what they wear. 

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OUR VISION

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Mar. 11 2021